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One page ad
What prompted you to start this project?
We bought a 1 page ad placement for a 55+ community
What should the student know about your project?
The goal of this ad is to get people who have spine issues to call our office for an appointment. We need YOUR expertise and opinions, but we really want the following items that are in the Word document that is uploaded called "Our wishes." The ad agency had their own design team that was supposed to help us with designing the ad. They completely ignored our wishes in the first draft and the second draft still looks terrible. Anyone in my office with no graphic design experience could have done what they did, plus I hate the picture on the top. Please see attached their 2 drafts as examples of what we don't want. Lastly, I am attaching OR pictures we were thinking might look nice in the ad because we want to show that Dr. Kim uses the latest and greatest technology.
What should the student know about your business?
Dr. Choll Kim is a minimally-invasive spine surgeon who uses innovative techniques to get people back to work or back to their lives a lot faster than people who get open surgery. Please note that Dr. Choll Kim is the only one who is paying for the ad so we don't want anything that has to do with the group he works with in the ad (Spine Institute of San Diego). We only want to showcase Dr. Choll Kim.
What results are you expecting after this project is complete?
Patients to call our office.
Minimally-Invasive Spine Centers of Excellence has agreed to pay $75 for this project.
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